Meet eDynamic Learning

eDynamic Learning is celebrating 15 years of serving educators. Founded by a classroom teacher, we’re on a mission to empower educators with accessible and equitable resources, guiding students on their journey to life after graduation. We are dedicated to supporting both teachers and programs that facilitate student exploration of interests, career options, and skill acquisition through Career and Technical Education (CTE). We prioritize quality and the development of vital life readiness skills, including interpersonal communication and financial literacy.

Our commitment to fostering exploration starts early, with resources tailored to middle school students. Our rich courseware catalog and Learning Blade resource, supplemental mission-based lessons, have a proven track record of expanding STEM, computer science, and career interest and awareness.

eDL Career Ready Courses

As the largest publisher of CTE and elective digital curriculum in North America, we offer a vast catalog of over 250 courses spanning grades 6-12. Our CTE pathway curriculum aligns to 14 career clusters, preparing students for nearly 100 industry certifications. To help bring our curriculum to learners, we provide professional development as well as virtual instructional services, supported by certified teachers, that facilitate personalized learning.

eDynamic Learning doesn’t stop at coursework alone. We are passionate about helping students grow their skills through experiential learning through our Knowledge Matters virtual simulation instructional materials and projects. Our simulations are true hands-on learning in a virtual environment.

We take pride in the fact that our solutions and services are designed to empower educators and students alike, enabling them to take a transformative journey of exploration, engage in learning, and participate in real-world experiences.

Our Dedicated Leadership Team

Jerry Wooden

Chief Executive Officer

Jerry has worked passionately in the education market leading a variety of sales, marketing and operational teams for the past twenty years. His expertise in the development of sales cycle management, sales process, and customer-facing business practices have helped him lead the best teams in the industry. Along the way he has launched several new company divisions and company start-ups, and led an award-winning product development team.

Jerry serves as President for eDynamic Learning, overseeing the eDL team with his primary focus on sales and customer success. Jerry has a B.S. in Marketing Research from the University of Southern California and, along with his family, still calls Southern California home.

Brian Piccioni

Chief Financial Officer

Brian has worked in high tech and Saas industries for the majority of his career, working at companies such as Global Crossing, iDirect, GeoEye (now Digitalglobe), and Throughout his career, he has demonstrated a proven track record of reengineering organizations and creating high-performance teams by successfully introducing strategies into the workforce to deliver financial, operational, and quality results. Brian has extensive experience building and managing teams in the area of Finance, Data, HR, Legal, Security and IT. While at, Brian served as the CFO, overseeing hypergrowth in revenue, headcount, and real estate, as well as transactions involving venture debt and two capital raises of $110M. He currently sits on the Board of three companies.

Brian graduated with a Major in Economics & Business and a Minor in International Studies from the Virginia Military Institute, and he earned his MBA in Finance from the Weatherhead School of Management at Case Western Reserve University. When he is away from work and his kids, Brian is a serious road cyclist and snowboarder.

Robert Tenzillo

Chief Revenue Officer

Bob is a dynamic and proven leader, having spent the last 15 years building and scaling high-performance sales & revenue teams. He has successfully led teams of all sizes across multiple industries including advertising, IT and EdTech. Prior to joining eDL, Bob spent the last 3 years as the executive sales leader of a mission-driven EdTech start up, and led the charge in building and executing a go-to-market strategy that resulted in 10X revenue growth for the organization. Bob is passionate about improving the educational opportunities and experiences for all students and creating insanely great experiences for the customers he and his teammates have the pleasure to serve. Bob was a collegiate athlete and graduated with a degree in Marketing from Northern Illinois University.

Vicky Athersmith

Chief of Staff

Vicky has been a Project Management Professional for over 15 years, delivering a variety of successful projects, using multiple project delivery methods including Agile, Prince2 and PMI, within different industries. Vicky’s focus on operational excellence, change management, and process improvement led to her transition to a Chief of Staff (CoS) role at eDynamic Learning in 2023.

In the role of CoS Vicky has a strategic focus, working as an extension to the CEO and partner to C-level members of the executive team. Vicky works cross-functionally across all business areas to drive key initiatives, help manage and facilitate strategic planning, executive team meetings, and board meetings, and develop and support other corporate processes.

Vicky relocated from Stoke-on-Trent, England to Kelowna, BC, Canada in 2014 with her husband and daughter. Outside of work, Vicky enjoys many of the things that beautiful BC has to offer, including hiking the mountains with her dog and visiting the many wineries of the region.

Anna Goltsman

Vice President of Technology

Throughout her career, Anna has been deeply committed to improving the quality of kids’ experience online, particularly in the EdTech space.

Anna has a passionate interest in privacy and the ethical use of personal data. This drive to protect individuals’ privacy has led Anna to be a vocal advocate for best practices in data privacy and security. She is also motivated by the opportunity to help students find their path early on in their development. She believes that every student has the potential to succeed and that technology can empower them to do so.

In her free time, Anna enjoys exploring the world and studying enology surrounded by her loyal cats.

Lisa Rahn

Vice President of Curriculum

Lisa turned her passion for lifelong learning into a career. She worked in sales and marketing for educational publishers until she found that product development was her raison d’être. She spent fifteen years at McGraw-Hill and Pearson managing the development and market launches of innovative educational resources which contributed to students’ academic success.

As the VP of Curriculum, she collaborates with the amazing product, marketing, sales, platforms & technology teams, as well as teachers and students, to develop the vision and product roadmap for the company’s courseware, simulations, and supplemental resources.

Lisa holds a B.A. from the University of Toronto and has done coursework in instructional design and adult teaching & education.

Ricci Blackwell

Vice President of Revenue Operations

Ricci is a dynamic and results-driven professional with a passion for Sales Operations and Customer Success. She has a proven track record of 21 years in related fields and has spent the last eight years at eDynamic Learning focusing on implementing effective and scalable processes to meet the demands of our fast-growing company. One of her greatest joys in working in EdTech is the ability to impact change in the lives of learners, giving them choices and exploration options to truly connect learning with their unique passions.

When it’s time to disconnect and recharge, you may find Ricci relaxing at sea as she’s an avid cruiser. During the summer, Ricci likes to get dirty at the race track where she drag races (in the mud) her ’81 Chevy square body. Additionally, Ricci holds the position of Secretary on the board of directors for her race club.

Mandy Groen

Vice President of Marketing

Mandy has worked in the education technology industry for nearly a decade and is passionate about meeting the needs of educators and the students they serve. In her career, she has found joy in providing opportunities for educators to share their experiences and knowledge with others as well as creating resources that provide innovative ideas, solutions, and strategies. With an enthusiasm for improving education through technology, Mandy is excited about the impact eDynamic Learning is making to help students explore careers, areas of interest, and prepare for life after graduation.

Outside of the office, Mandy enjoys spending time with her family, traveling, and taking advantage of all the seasons Minnesota has to offer. Mandy has a B.A. in Mass Communications with a minor in public relations and event planning from the University of Wisconsin – Eau Claire.

David (Buzz) Reasoner

Vice President of Sales – West

Over the past 2 decades, Buzz has been focused on advocating for innovative and inclusive educational models that support all students. He believes that education is the great equalizer for all humankind and with the advancements in EdTech, all students should have opportunities to find their path to success. Prior to working with eDynamic Learning Buzz spent 15 years as a Regional Sales Director for a leading Digital Curriculum Publisher of core curriculum. During that time he partnered with some of the largest school districts on the west coast and helped launch blended learning programs that paved new graduation pathways for students.

When Buzz isn’t out collaborating with educators, he enjoys playing music, coaching basketball & rugby, and hiking the beautiful Cascade Mountain range.

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